CLIENT: AMERICAN APPAREL
"MADE IN AMERICA"
American Apparel is a brand that is built upon many commendable business practices however, these are overshadowed by their heavy focus on sexuality. Consumers feel no true love or respect for the brand and in fact, some may even feel guilty for wearing their clothes, depending upon their morals. But in reality, American Apparel sells good quality clothing, made in America by American workers. The connection of these two things leads to the over all theme: People in America are “made in America” just like the clothing. The company also has a focus on sustainability and the environment. Highlighting these better qualities makes people proud to wear the clothing and also proud to be “made in America”, Rationally, people know the clothing is quality made and emotionally they will be prideful while wearing the clothing.